Athleisure is no more just about joggers, sneakers, hoodies, sweating, and muscles. Celebs like Kanye West and Beyonce have given the sports & fitness industry a new meaning, exploding it into the luxury clothing market, forming sportswear trends.
A report from Allied Market Research, the global activewear sector will hit nearly 550 billion by 2024. It’s because more and more fashion brands continue to enter the market.
If you are a sporty fashionista, you might love to know these activewear trends in 2020.
Popularised by celebrities such as Kylie Jenner and Bella Hadid, pastel shades make their mark on sportswear. Rather than picking beige tones or neutral chrome donned by the stars, you can incorporate lighter shades.
Go for pastel turquoise, baby pink, lilac, aqua, and peace. Stay pretty and feel fresh!
Mesh Sportswear Trends
Mesh fabric is a great example of sport-meets-fashion. The fabric has made its way from the SS20 fashion shows to sportswear in a futuristic manner. Mesh inserts are not only stylish but relaxing and breathable too.
Mesh fabric is now made with ultra-breathable fabrication and moisture-wicking features, making it perfect for a luxe look.
The tie-dye trend has made a serious comeback with activewear featuring tie-dye prints. But now, it is resurfacing with a modern twist, such as dreamy ombré patterns and linear placements.
As the trend is thriving, be ready to see modern tie-dye trends that give a laid-back beach vibe, availing a perfect summer escape.
Essential oils work as energy stimulator during pre-workout sessions. And, after an intensive workout session, they help you relax physically and mentally. That’s why essential oils are making sportswear trends.
Aromatherapy necklaces are the easiest way to carry your favorite essential oils to the gym with convenience. An aromatherapy necklace diffuser or aromatherapy pens are a fashionable and wearable way to enjoy all the benefits that aromatherapy offers.
Green is the new black in the sportswear industry. Customers want to know what their apparels are made of, thanks to the increasing awareness of sustainability.
Some websites are dedicated to sustainable clothing. Otherwise, sellers clearly mention on the product page that active wear is sustainable and carry low to no environmental impact.
The year 2020 is opening up endless opportunities for blue hues. From primary shades of blue through to melancholic tones, you are going to see all shades of blue in trend. So, blue also adds to the list of popular sportswear trends.
Blue looks striking and fresh while letting you flaunt a sexy, sporty look, especially for summer.
Tangerine is a great color for spring! So, the color is in-trend for this lovely and pleasant month of the year.
Tangerine hints in your clothing are a great way to brighten up your look and reflect positive vibes inside you. It lets you convey your active summer feels excitingly.
These feminine trends are great to pull off a chic yet practice aesthetics when hitting gyms or yoga. Hopefully, you loved these stylish alternatives to standards activewear.
Let us know if we missed anything!